PPC World News Live #128

PPC World News Live #128

The top 10 international Pay Per Click Industry News from November 12 to 26, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 3 cases of pure broad match consistently underperforming phrase & exact
Seer Interactive shared some tests they performed on GoogleAds campaigns showing broad match underperforming other matching types (when you really know what you are doing 🙂
https://www.seerinteractive.com/blog/pure-broad-match-pov/

#2 What you should know on the 10 latest & most important Google Ads updates
Kristen McCormick shared a very good recap & how to handle guide for the latest relevant Google Ads updates
https://www.wordstream.com/blog/ws/2021/11/10/google-ads-updates

#3 How to hold off new & emerging competitors in Google Ads
Pauline Jakober explains how to handle aggressive competitors in GAds auctions
https://grouptwentyseven.com/7-ways-to-hold-off-new-emerging-competitors-in-google-ads/

#4 Facebook Ad targeting ideas for 2022 (& beyond)
Anna Sonnenberg recaps what tends to perform better in Facebook Ads target segmenting after the recent updates
https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/

#5 Customer match now widely available among GAds advertisers
Here is the official Google’s guide to the use of the revenant customer match lists
https://support.google.com/google-ads/answer/11129174

#6 Why pausing your campaigns in supply issues might not be the best thing to do
Every serious advertiser knows that pausing campaigns in Google Ads is a risk. Here is why and how to avoid it (if possible).
https://searchengineland.com/advertisers-can-adapt-to-supply-chain-issues-without-pausing-campaigns-376259

#7 Facebook is finally re-introducing some more controls for advertisers in news feed
As announced long time ago, Facebook seems finally near to reintroduce some macro-topic controls for advertisers that run ads in English
https://www.facebook.com/business/news/introducing-more-control-for-brands-and-people-in-feed

#8 Snapchat launches its multi-format ad placements
Snapchat is making available its own version of reasponsive ads
https://www.socialmediatoday.com/news/snapchat-launches-multi-format-ad-placements-to-help-maximize-reach-and-eng/610168/

#9 Product feeds now available in more video campaign types
Product placements will now be possible also in Google Ads awareness & consideration campaign type
https://support.google.com/google-ads/answer/11371384

#10 Is copy or design that drives your landing page success?
A study by Unbounce reveils that copy is twice more powerfull than desing in attracting conversions
https://unbounce.com/landing-pages/copy-design-more-important-landing-page-success/

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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