PPC World News Live #144

PPC World News Live #144

The top 10 international Pay Per Click Industry News from March 4 to 18, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Universal Analytics will be retired on July 1, 2023
The single worst piece on news all digital marketers were waiting for in the analytics has come

#2 Should you consolidate your match types?
Data from some real case show that separating campaigns by match type is no longer a best practice

#3 Reach specific business niches in Microsoft Ads via linkedin profile targeting
Using profile targeting by Linkedin is becoming a clear advantage for Microsoft Advertising

#4 Save time & increase efficiency in negative keywords selection
Intelligently using the search term report can result in saving a lot of time & laser targeting your campaigns

#5 Linkedin Ads lessons & predictions
B2Linked shared some insights in what worked best in 2021 and what they are expecting for 2022

#6 How to effectively track FBAds metrics in 2022
Anna Sonnenberg (Social Media Examiner) shares the checklist for the perfect FB tracker in 2022

#7 Tricks for data exclusion & bid adjustments
Andrew Lolk shares how he manages these powerful GoogleAds features to increase performances

#8 Microsoft beta tests Professional Service Ads
It seems that a new generation of vertical ads in taking shape in Redmond (by now they are testing insurance services, real estate & tax services in US & CA)

#9 Both Google & Microsoft rolled out car ads (in USA)
Microsoft & then Google rolled out automotive shopping ads based on Merchant feeds (by now only in US market)

#10 Microsoft rolls our Ad Creator
A new way to choose and adapt your or stock photos to Microsoft Audience Network Ads

Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! 😉

Gianpaolo Lorusso
No Comments

Post A Comment

You have successfully subscribed to the newsletter

Oops! Something went wrong. Please try again.

Top 10 PPC News

Don't miss our newsletter with the best Pay Per Click news of the week