PPC World News Live #144

PPC World News Live #144

The top 10 international Pay Per Click Industry News from March 4 to 18, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Universal Analytics will be retired on July 1, 2023
The single worst piece on news all digital marketers were waiting for in the analytics has come
https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

#2 Should you consolidate your match types?
Data from some real case show that separating campaigns by match type is no longer a best practice
https://tinuiti.com/blog/paid-search/whats-the-best-match-type-for-your-paid-search-campaign/

#3 Reach specific business niches in Microsoft Ads via linkedin profile targeting
Using profile targeting by Linkedin is becoming a clear advantage for Microsoft Advertising
https://about.ads.microsoft.com/en-us/blog/post/march-2022/reach-specific-audiences-with-linkedin-profile-targeting

#4 Save time & increase efficiency in negative keywords selection
Intelligently using the search term report can result in saving a lot of time & laser targeting your campaigns
https://searchengineland.com/negative-keywords-lowest-common-denominator-method-382296

#5 Linkedin Ads lessons & predictions
B2Linked shared some insights in what worked best in 2021 and what they are expecting for 2022
https://b2linked.com/blog/linkedin-ads-what-we-learned-from-2021-and-what-we-predict-for-2022/

#6 How to effectively track FBAds metrics in 2022
Anna Sonnenberg (Social Media Examiner) shares the checklist for the perfect FB tracker in 2022
https://www.socialmediaexaminer.com/how-to-accurately-track-your-facebook-ad-metrics-in-2022/

#7 Tricks for data exclusion & bid adjustments
Andrew Lolk shares how he manages these powerful GoogleAds features to increase performances
https://savvyrevenue.com/blog/data-exclusion-seasonality-bid-adjustments/

#8 Microsoft beta tests Professional Service Ads
It seems that a new generation of vertical ads in taking shape in Redmond (by now they are testing insurance services, real estate & tax services in US & CA)
https://about.ads.microsoft.com/en-us/blog/post/march-2022/helping-better-connect-consumers-to-professionals

#9 Both Google & Microsoft rolled out car ads (in USA)
Microsoft & then Google rolled out automotive shopping ads based on Merchant feeds (by now only in US market)
https://about.ads.microsoft.com/en-us/blog/post/march-2021/automotive-ads-showcase-your-offerings-on-microsoft-advertising
https://blog.google/products/ads-commerce/introducing-vehicle-ads/

#10 Microsoft rolls our Ad Creator
A new way to choose and adapt your or stock photos to Microsoft Audience Network Ads
https://about.ads.microsoft.com/en-us/blog/post/march-2022/discover-the-benefits-of-editing-photos-with-ad-creator

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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