06 Jun PPC World News Live #154

The top 10 international Pay Per Click Industry News from May 20 to June 3, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Top recaps from Google Marketing Live 2022
I’ve selected what seem to me the best recaps on GML event
https://support.google.com/google-ads/answer/12172007 (official one from Google)
https://searchengineland.com/google-marketing-live-2022-recap-385367
https://www.brainlabsdigital.com/blog/more-automation-more-insights-google-marketing-live-2022/

#2 What is Dynamic Prospecting and how it works in SS and PMax Campaigns
Kirk Williams shared very interesting information on how Google Ads matches products to show to users in Smart Shopping and Performance max campaigns
https://zatomarketing.com/blog/keyword-match-type-segmentation-is-dead

#3 Bye-Bye Smart Display
Starting from August 1 2022 Google Ads will merge smart and standard display campaigns (with optimized targeting set as default for new ones)
https://support.google.com/google-ads/thread/164326647

#4 LinkedinAds segmentation strategy
Erik Jones (B2Linked) shared the structuring criteria they use to build LI campaigns
https://b2linked.com/blog/audience-segmentation-strategy/

#5 PMax secret to success (w/ some real numbers)
Pauline Jakober shared some interesting considerations (& data about real campaigns) on how PMax are interacting with other campaigns
https://grouptwentyseven.com/performance-max-campaigns-go-beyond-the-keyword/

#6 Linkedin shares new in-mail best practices
New LinkedInAds data about what in-mail messages features tend to get the best performance
https://www.linkedin.com/business/talent/blog/talent-strategy/these-inmails-get-best-response-rates

#7 Google will limit ads visibility for “under review” keywords
Starting from June 2022 (and for the following 2 months) Google will limit the ability to trigger ads for keywords marked as under review
https://support.google.com/adspolicy/answer/12213499

#7 How to do conversion adjustments in Google Ads
Frederick Vallaeys shared an interesting real life application to a retailer with high return rates
https://www.optmyzr.com/blog/conversion-value-adjustments-in-google-ads/

#9 TikTok Spark ads real case
Hootsuite shared data from a real campaign experiment with this ad format
https://blog.hootsuite.com/experiment-spark-ads/

#10 Tik Tok Collection Ads mini-guide
Tara Johnson (Tinuiti) shared a nice recap of all best practices for this TikTok ad format
https://tinuiti.com/blog/paid-social/tiktok-collection-ads/



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