PPC World News Live #21

PPC World News Live #21

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks February 2 to 23, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

Quora is investing quite a lot on Ads
https://business.quora.com/Expanded-Suite-of-Targeting-Options-for-Quora-Ads

How to create emotional connections with your users
https://www.widerfunnel.com/emotional-marketing-guide/

An interesting B2B case on Linkedin (but not only)
https://strategico.io/media-buying-strategy/

9 non obvious optimization strategies for e-commerce campaigns
https://savvyrevenue.com/blog/adwords-strategy-ecommerce-hidden-opportunities/

Optimizing e-commerce (and campaigns) for luxury target
https://conversionxl.com/blog/optimizing-luxury-ecommerce/

Mini-Guide to Snapchat Ads Manager
http://www.clixmarketing.com/blog/2018/02/21/your-how-to-guide-for-snapchat-ads-manager/

It comes (finally) the new keyword planning tool in AdWords
https://searchengineland.com/adwords-keyword-planner-update-appears-rolling-new-interface-292814

If there is something unclear or I have said a few bits, please comment below šŸ˜‰

Ciaoo eā€¦
May the ROI be with you!

Gianpaolo Lorusso
info@gplorusso.it
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