PPC World News Live #26

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from July 14 to 27, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

First (interesting) results for in-market remarketing for Search Campaings (still in beta)
https://www.wolfgangdigital.com/blog/in-market-audiences-for-search/

The new responsive search ads format seems pretty effective (still in beta)
https://3qdigital.com/blog/early-takeaways-on-googles-new-responsive-search-ads

Q2 2018 PPC reports by Marin Software (with Amazon spend growing again)
http://insights.marinsoftware.com/trends/amazon-on-the-rise-our-q2-2018-digital-advertising-benchmark-report/

A very nice collection of the most recent online advertising statistics
https://www.wordstream.com/blog/ws/2018/07/19/advertising-statistics

29 winning examples of Facebook/Instagram Ads campaigns
http://www.wishtreeinfosolutions.com/facebook-ad-campaign-examples-to-follow/

6 Best practice for Responsive Ads in GDN
https://www.wordstream.com/blog/ws/2018/07/23/responsive-display-ads

New automatic imports from Google to Bing Ads
https://www.wordstream.com/blog/ws/2018/07/25/bing-ads-scheduled-imports

A real case of sales lost for quitting branded terms advertising
https://www.cpcstrategy.com/blog/2018/07/paid-branded-search/

The CRO devil is in the details
https://conversionsciences.com/blog/its-the-little-things-that-count-with-cro/

If there is something unclear or I have said a few bits, please comment below ;-)

Ciaoo e…
May the ROI be with you!

 

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