The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from July 14 to 27, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.
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Links to commented news:
First (interesting) results for in-market remarketing for Search Campaings (still in beta)
The new responsive search ads format seems pretty effective (still in beta)
Q2 2018 PPC reports by Marin Software (with Amazon spend growing again)
A very nice collection of the most recent online advertising statistics
29 winning examples of Facebook/Instagram Ads campaigns
6 Best practice for Responsive Ads in GDN
New automatic imports from Google to Bing Ads
A real case of sales lost for quitting branded terms advertising
The CRO devil is in the details
If there is something unclear or I have said a few bits, please comment below ;-)
May the ROI be with you!