PPC World News Live #31

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from October 19 to December 3, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

Bing Ads introduces Linkedin Ads audiences targeting
https://advertise.bingads.microsoft.com/en-us/blog/post/october-2018/a-smarter-way-to-target-your-audience-with-bing-ads-and-linkedin

New functions for Ad Preview & Diagnosis tool in Google Ads
https://support.google.com/google-ads/answer/9172579

It will be possible to add up to 5 videos in responsive display ads in Google Ads (beta)
https://www.adworldexperience.it/en/now-is-possible-to-add-up-to-5-videos-in-responsive-display-ads/

New demographic targeting criteria coming to Google Ads
https://www.wordstream.com/blog/ws/2018/10/31/detailed-demographics

New Merchant Center promotions in Shopping Campaigns (in US, AU, DE, FR, GB, IN)
https://zatomarketing.com/blog/the-new-google-shopping-promotions-setup-what-you-need-to-know/

Effects of the new “Modified” Exact match
https://www.stateofdigital.com/bye-bye-exact-match-hello-modified-exact/

Linkedin’s new goal oriented campaign workflows
https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2018/linkedin-introduces-public-beta-of-objective-based-advertising-i

New Top/bottom position metrics in Google Ads
https://support.google.com/google-ads/answer/9140484

Bing too removes 30% CPC increase cap in enhanced bidding
http://www.clixmarketing.com/blog/2018/11/14/changes-to-bing-ads-enhanced-cpc-bidding/

Bing follows Google on super extended ads with 3 titles and 2 descriptions
https://advertise.bingads.microsoft.com/en-us/blog/post/november-2018/improve-ad-engagement-with-updates-to-expanded-text-ads

Small guide to ad placements in Facebook/Instagram
https://adespresso.com/blog/facebook-ad-placements/

Facebook introduce new ad placements in Instagram
https://www.cpcstrategy.com/blog/2018/11/shop-instagram/

New custom metrics for calls & messages in Google Ads
https://support.google.com/google-ads/answer/9194359

Quora introduces “promoted Answers”
https://business.quora.com/Promote-your-Answers-on-Quora

If there is something unclear or I have said a few bits, please comment below ;-)

Ciaoo e…
May the ROI be with you!

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