PPC World News Live #34

PPC World News Live #34

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 3 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Brad Geddes, cofounder of AdAlysis and one of the most renowned PPC Professionals in the World.

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Here are links to the commented news:

Impression Share now available at audience level (not only for groups and campaigns) https://ppchubbub.com/google/audiences/impression-share-competitive-metrics-for-audiences-in-google-ads/

Google Ads and Bing Ads differences in “phrase match”
http://www.clixmarketing.com/blog/2019/01/22/important-phrase-match-difference-between-google-and-bing/

6 suggestions to optimize Google Ads conversions
https://www.wordstream.com/blog/ws/2019/01/22/conversion-rate-optimizations

Linkedin adds interest targeting (like Facebook and Google) besides job position options
https://www.wordstream.com/blog/ws/2019/01/25/linkedin-interest-targeting

Unskippable 15 seconds video ads will be available in You Tube to all advertisers
https://marketingland.com/all-advertisers-can-now-buy-googles-15-second-non-skippable-video-ads-255739

Google will automatically optimize accounts if you do not opt-out after their alert
https://www.optmyzr.com/blog/google-complimentary-support-yes-no-maybe/

Text Ads will be shown in You Tube search results too
https://ppchubbub.com/youtube/youtube-now-shows-google-text-ads-in-search-results/  

Ciaoo, and… May the ROI be with you! 😉  

 

Gianpaolo Lorusso
info@gplorusso.it
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