PPC World News live #35

PPC World News live #35

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 3 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Amy Bishop, contributor to all the most renowned PPC vertical blogs and “serial speaker” in all the main international events in the Pay Per Click industry.

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Here are the links to the commented news:

DOs and DONTs when setting a Pinterest Ad campaign
 https://www.seerinteractive.com/blog/pinterest-advertising/

5 critical landing page design errors to avoid in order not to loose conversions 
https://www.wordstream.com/blog/ws/2019/02/04/landing-page-design

How to use and when to use broad match keywords in Google Ads
http://www.clixmarketing.com/blog/2019/02/05/when-to-use-broad-match-keywords/

Ad extensions & conversions
https://conversionsciences.com/google-ad-extensions-to-improve-your-customer-acquisition-efforts/

Facebook will pass to automatic budget optimization at campaign level starting from September 
https://3qdigital.com/blog/facebook-to-require-campaign-budget-optimization-usage-by-september/

Manufacturer Center new functionalities (products data and specific offers)
https://searchengineland.com/manufacturer-center-initiatives-are-a-promising-start-for-2019-google-updates-311716

An interesting script list for Google Ads (available in Bing too since last November)
http://www.clixmarketing.com/blog/2019/02/07/the-big-list-tons-of-scripts-to-save-you-tons-of-time/

May the ROI be with you! 😉  

 

Gianpaolo Lorusso
[email protected]
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