PPC World News Live #46

PPC World News Live #46

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 27 to July 27, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Monitoring IS loss due to budget
https://adalysis.com/blog/ppc-kpi-monitoring-how-to-diagnose-and-work-with-impression-share-loss-due-to-budget/

Recent (& important) innovations in Linkedin Ads 
http://www.clixmarketing.com/blog/2019/07/24/recent-linkedin-updates-you-may-have-missed/

Bidding strategies & compatible adjustments cheatsheet
https://www.optmyzr.com/blog/which-bid-adjustments-work-with-my-bid-strategy-on-google-ads/

Call for speakers at ADworld Experience 202 (April 23-24, in Bologna – Italy)
https://www.adworldexperience.it/en/call-for-speakers-at-adworld-experience-2020/

Microsoft launches its own campaign experiments
https://about.ads.microsoft.com/en-us/blog/post/july-2019/experiments-test-your-campaign-changes-with-confidence

Changes to viewable text and images aspect ratio in Facebook Ads mobile feed 
https://www.facebook.com/business/help/313270659381227

3 new Amazon’s sponsored brands improvements
https://advertising.amazon.com/blog/3-new-sponsored-brands-improvements

Monitoring Impression Search volume
https://adalysis.com/blog/ppc-kpi-monitoring-how-to-diagnose-changes-to-your-impression-search-volume/

Small guide to Google Display Engagement Ads
https://www.wordstream.com/blog/ws/2019/07/16/engagement-ads

Microsoft now has ad customizers too
https://about.ads.microsoft.com/en-us/blog/post/july-2019/improve-ad-effectiveness-with-ad-customizers

Google expands links allowed in site link extensions
https://ppc.org/google-expands-links-allowed-in-site-link-extension/

Microsoft changes its position metrics too (but keeping average position alive)
https://about.ads.microsoft.com/en-us/blog/post/july-2019/get-clearer-insights-on-ad-performance-with-prominence-metrics

 

May the ROI be with you! 😉  

Gianpaolo Lorusso
[email protected]
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