18 Oct PPC World News Live #52
The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from September 27 to October 18, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.
Here are the links to the commented news:
Report Editor now available in Account Manager too
https://support.google.com/google-ads/answer/9515197
An interesting Call Only Ads case
https://www.wordstream.com/blog/ws/2019/10/01/google-call-only-ads
Amazon rolled out its own display network (in US – coming global in 2020 fall)
https://advertising.amazon.com/blog/introducing-sponsored-display
Microsoft rolled out its version of Account Manager
https://about.ads.microsoft.com/en-gb/blog/post/october-2019/manage-multiple-accounts-more-easily-with-manager-accounts
Google is developing a new machine learning technology to measure ad frequency without cookies
https://www.blog.google/products/marketingplatform/360/privacy-safe-approach-managing-ad-frequency/
Now you can set conversion actions at campaign level in Google Video Ads too
https://support.google.com/google-ads/answer/9462435
Monitoring & optimizing CTR changes over time
https://adalysis.com/blog/kpi-monitoring-diagnosis-why-does-your-ctr-change-over-time/
Quora added keyword history, gender & browser targeting options in its ads platform
https://searchengineland.com/quora-adds-3-new-targeting-options-for-advertisers-323208
How to use the new Facebook Inspect Tool
https://adespresso.com/blog/facebook-inspect-tool-how-works/
Location targeting now available in Google Smart Shopping campaigns too
https://searchengineland.com/location-targeting-available-in-google-smart-shopping-campaigns-323414
A sort of mini Display Planner is now integrated in new campaign creation process in Google Ads
https://www.klientboost.com/google/google-display-planner/
Analyze your Google Ads audience data with a free Data Studio template
https://adalysis.com/blog/analyze-your-google-ads-audience-data-with-this-free-data-studio-template/
Affinity audiences & seasonal events for in-market audiences now available in Search campaigns too
https://support.google.com/google-ads/answer/9546093
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May the ROI be with you! 😉
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