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PPC World News Live #58

PPC World News Live #58

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from December 20, 2019 to January 23, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Google Adds new “life events” in Display targeting audiences
https://www.wordstream.com/blog/ws/2020/01/07/google-life-event-targeting-updates

Tips for Showcase Shopping Ads
https://tinuiti.com/blog/shopping-feed/tips-for-google-showcase-shopping-ads/

When and how to use automated bid management in Google Ads
https://savvyrevenue.com/blog/automated-bid-management-google-ads/

The top 5 PPC scripts according to the Dutch PPC Veteran Nils Roijmans
https://nilsrooijmans.com/the-top-5-google-ads-scripts-of-2019/

Google adds Custom Dimensions to campaigns  (still in beta)
https://ppchubbub.com/google/google-ads/google-ads-custom-dimensions-in-beta/

Microsoft rolled out its version of responsive search ads 
https://about.ads.microsoft.com/en-us/blog/post/january-2020/save-time-and-increase-ad-engagement-with-responsive-search-ads

New budget simulations now available for ROAS, maximize conversions and clicks 
https://support.google.com/google-ads/answer/9659555

ADworld Experience 2020 program is now online
https://www.adworldexperience.it/en/2020-program-is-online/

A small guide to Tik Tok Ads platform (in beta in US, UK,  France & Italy)
https://www.takesomerisk.com/tiktok-advertising-guide/

 

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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