The State of PPC in Europe (SURVEY)

PPC World News Live #60

PPC World News Live #60

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from January 23 to February 14, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience, and Depesh mandalia, one of the most renowned Facebook marketers in the World.

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Here are the links to the commented news:

17 Ad platforms you should give a try in 2020
https://searchengineland.com/beyond-google-and-facebook-advertising-17-ad-platforms-you-should-try-328356

How Google Ads bid adjustments are used by bidding strategy
https://adalysis.com/blog/how-bid-adjustments-are-used-by-bidding-method/

Why Facebook Ads May Not Work As Well Anymore
https://www.adexchanger.com/data-driven-thinking/why-facebook-ads-may-not-work-as-well-anymore/

The Limitations of Facebook Ads Boost Button
https://www.jonloomer.com/2020/02/09/the-limitations-of-the-boost-button/

New price competitiveness report available in closed beta in Google Merchant Center
https://searchengineland.com/how-to-use-googles-new-price-competitiveness-report-in-merchant-center-328924

Is Pinterest Ads Right For You?
http://www.clixmarketing.com/blog/2020/02/10/is-pinterest-ads-right-for-you/

Setting pre-conversions may strongly help to optimize for real sales in Facebook Ads
https://3qdigital.com/blog/growth-tactics-use-facebook-conversion-objective-campaigns-to-grow-down-funnel-conversions/

Important updates for Google Partner program access & verification criteria
https://www.adworldexperience.it/en/important-news-for-google-ads-partners/

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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