The State of PPC in Europe (SURVEY)

PPC World News Live #86

PPC World News Live #86

The top international news on Pay Per Click from December 1 -21, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

When to apply Google Ads recommendations (or not)
https://www.practicalecommerce.com/when-to-apply-google-ads-recommendations-or-not

How to effectively scale Facebook Ads audiences
https://www.socialmediaexaminer.com/how-to-expand-facebook-ad-targeting-to-new-audiences/

Microsoft Ads New audiences, enhanced cookie duration (from 180 to 390 days) & share of voice in AN
https://about.ads.microsoft.com/en-us/blog/post/december-2020/new-holiday-season-segments-key-product-updates-for-december

Amazon enlarging its audience network to third parties partner sites
https://tinuiti.com/blog/amazon/amazon-dsp-third-party-audiences/

Responsive Search Ads are the new black
https://searchengineland.com/rsas-vs-etas-how-when-and-why-ppc-experts-use-them-344754

Do display URL still matter in Paid Search? (YES)
https://www.ppchero.com/do-display-urls-matter-in-paid-search/

42 local marketing ideas worth a test in 2021
https://www.wordstream.com/blog/ws/2020/12/15/local-marketing-ideas

Explanations expand to Google Ads Target CPA Search Campaigns
https://support.google.com/google-ads/answer/10307994

App campaigns for engagement now available in enlarged beta testing
https://support.google.com/google-ads/answer/10287275

How to optimize Google Ads Universal App Campaigns
https://www.searchenginejournal.com/optimize-universal-app-campaigns/390550/

The right no may be worth thousand yes (especially if you are a PPC Agency)
https://grouptwentyseven.com/why-your-ppc-agency-might-push-back-on-your-requests/

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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