The most important Pay Per Click news from July 18 to 25, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. https://www.youtube.com/watch?v=RT8QfsRfmb8 In the video contents are exposed starting from the last one (as in any honorable news parade). 1) Amazon appears to have zeroed Google...
The most important Pay Per Click news from July 11 to 18, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. https://www.youtube.com/watch?v=M4FnXNYztJ4 In the video contents are exposed starting from the last one (as in any honorable news parade). 1) Negative keyword lists now in PMax...
The most important Pay Per Click news from July 4 to 11, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. https://www.youtube.com/watch?v=W7pO82p3GFI In the video contents are exposed starting from the last one (as in any honorable news parade). 1) Not all brands need protection campaignsAndrew...
The most important Pay Per Click news from June 27 to July 4, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. https://www.youtube.com/watch?v=nEqQtSmmims In the video contents are exposed starting from the last one (as in any honorable news parade). 1) Better to watch out for...
The most important Pay Per Click news from June 20 to 27, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. https://www.youtube.com/watch?v=CLgHA19FLPo In the video contents are exposed starting from the last one (as in any honorable news parade). 1) Impressions up and CTR down, an...
The most important Pay Per Click news from June 13 to 20, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. https://www.youtube.com/watch?v=VMu2IshdpkE In the video contents are exposed starting from the last one (as in any honorable news parade). 1) Meta Ads land on WhatsAppMeta has...
The most important Pay Per Click news from June 1 to 13, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. https://www.youtube.com/watch?v=XnNGeVMnnDs In the video contents are exposed starting from the last one (as in any honorable news parade). 1) Pay attention to the quality score...
The most important Pay Per Click news from May 23 to 31, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. https://www.youtube.com/watch?v=wwW0BEabTps In the video contents are exposed starting from the last one (as in any honorable news parade). 1) GoogleAds and AI OverviewsGoogle clarifies that...
The most important Pay Per Click news from May 16 to 23, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. https://www.youtube.com/watch?v=ph_MfyEsi2k In the video contents are exposed starting from the last one (as in any honorable news parade). 1) The most important news announced at...
The most important Pay Per Click news from May 9 to 16, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. 1) Performance Max campaign updatesThomas excel shares the new control by type of device, Insights recalled in graphs and image enhancementshttps://www.linkedin.com/feed/update/urn:li:activity:7329041806501801984/ https://www.linkedin.com/feed/update/urn:li:activity:7329043059327815680 https://www.linkedin.com/feed/update/urn:li:activity:7329044513123930113/ 2) … and...