14 Oct Top 10 PPC News from 9/30 to 10/14 2022
The top 10 international Pay Per Click Industry News from September 30 to October 14, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.
News in the video are commented starting from the #10 & closing with the most important one:
#1 The path to GAds keyword (match type) free account is marked
Google is beta testing a new feature to turn on all broad keywords and off all other matching types
https://www.wordstream.com/blog/ws/2022/10/13/future-of-keyword-match-types
#2 GA4 adds form interaction events in enhanced measurement
Two new events were added in Google Analytics 4 to automatically track lead interactions
https://searchengineland.com/ga4-now-has-an-enhanced-measurement-option-for-form-interactions-388424
#3 How you might hurt your account performance with RSA
Responsive Search Ads may improve dramatically the visibility of your account, with 5 important caveats
https://searchengineland.com/5-ways-youre-hurting-account-performance-when-it-comes-to-rsas-388615
#4 TikTok video ads vs IG Reels, YT Shorts & Pinterest Idea
The results of a $3,000 spend test in the 4 major video ads platforms
https://www.creatopy.com/blog/short-form-video-ads-case-study/
#5 Google will discontinue content targeting for video ads in 2023
An alert note in the help section explains how keywords, topics & placements in video campaigns that drive conversions
https://searchengineland.com/google-ads-to-discontinue-content-targeting-for-youtube-conversion-campaigns-in-2023-388683
#6 How to promote reels with FB/IG Ads
Nice post by Jon Loomer explaining how to get the most out of Facebook/instagram reels
https://www.jonloomer.com/promote-facebook-instagram-reels/
#7 Google redesigns GDN content inventory control section
It will be called “Content suitability” center, but it does not appear to be a revolution
https://blog.google/products/ads-commerce/content-suitability-center/
#7 Google Analytics 4 attribution guide
Very nice post explaining GA4 works differently from UA under the hood
https://searchengineland.com/google-analytics-4-attribution-guide-388626
#9 Microsoft October updates
PMax imports, audience network expansion, video ads + other minor updates
https://about.ads.microsoft.com/en-us/blog/post/october-2022/performance-max-import-and-other-product-updates-for-october
#10 How to spy FBAds audiences used by your competitors
Like in Twitter and LinkedIN you can check which audiences your competitors are using to target you
https://www.socialmediaexaminer.com/how-to-target-competitor-audiences-on-facebook/
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