Top 10 PPC News from August 5 to September 2, 2022

Top 10 PPC News from August 5 to September 2, 2022

The top 10 international Pay Per Click Industry News from August 5 to September 2, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Enabling Google Signals in GA4 might not be a good idea
Charles Farina noticed that if your site has enough traffic to activate Signals, but not enough to have so many aggregated data you may loose details in several detailed reports
https://www.linkedin.com/feed/update/urn:li:activity:6968300792638296064/

#2 How the new Facebook Ads B2B targeting options really work
Jon Loomer explains in details the new Business to Business targeting options launched by Meta
https://www.jonloomer.com/b2b-targeting-facebook-ads/

#3 Tips to be ready for holiday shopping season
Google shared a sort of mini-guide for holiday shopping season
https://support.google.com/google-ads/answer/12423231

#4 Google Display & Video 360 now on screens in public places
Ads coming from the enterprise level PPC platform from Google might run also on screens in stadiums, airports, shopping centers, etc. (Shreya Mathur)
https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/

#5 How to spy your competitors audiences in LIAds (and Twitter)
Anna Sonnenberg (SME) shared a nice post describing how to spot audiences targeted by your competitors in Linkedin (but the same procedure works also on Twitter)
https://www.socialmediaexaminer.com/linkedin-ads-how-to-target-competitor-audiences/

#6 Performance Max optimization corner
Here are some interesting posts on PMax optimization
https://savvyrevenue.com/blog/performance-max-optimization/
https://searchengineland.com/performance-max-maximize-insights-387302
https://zatomarketing.com/blog/how-to-see-placements-in-google-smart-shopping-campaigns
https://www.linkedin.com/feed/update/urn:li:activity:6965704157886394368/

#7 Twitter renews its tracking pixel & CAPI
New functions and tracking possibilities are now available
https://business.twitter.com/en/blog/performance-advertising-on-twitter.html

#7 How to audit GAds campaigns like a pro
Brad Geddes shared a checklist of actions to monitor successfully a Google Ads Account during a SMX Advanced session (as he did during his last ADworld Experience advanced seminar)
https://searchengineland.com/how-to-audit-your-google-ads-account-like-a-pro-387486

#9 TikTok pushes on shopping experience
TikTok introduced 3 new ad formats for the approaching holiday shopping season
https://aragondigital.marketing/tiktoks-got-some-new-shopping-ad-formats/

#10 Promoting events in paid search & social
Lisa Raehsler shared some tips on how to use search and social advertising for event organizers
https://www.searchenginejournal.com/paid-search-social-ads-promote-events/345398/#close

EXTRA BONUS
Say bye-bye to extra search terms in UA & GA4 reports (Charles Farina): https://www.linkedin.com/feed/update/urn:li:activity:6971193405393571840/



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May the ROI be with you! And… more peace for everyone 😉

Gianpaolo Lorusso
info@gplorusso.it
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