Top 10 PPC News from January 12 to 27, 2024

Top 10 PPC News from January 12 to 27, 2024

The top 10 international Pay Per Click Industry News from January 12 to 27, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) GAds is rolling out its new conversational experience
As announced, Google is rolling our this new AI campaign builder interface to all advertisers in English
https://blog.google/products/ads-commerce/put-google-ai-to-work-with-search-ads/

2) Feedx is the new open source tool for AB testing on Shopping Feeds
Sam Bailey (Google) announced it on Linkedin
https://www.linkedin.com/feed/update/urn:li:activity:7155551482157641728/

3) Meta’s Advantage detailed targeting expands to new goals
Here is the official announcement for the API update, but several advertisers already spotted the new features in the web UI too
https://developers.facebook.com/blog/post/2024/01/23/expanding-the-availability-of-advantage-detailed-targeting/

4) Consent mode V2 / DMA corner
An official announcement by Google + 2 very good recaps by Simo Ahava and James Deeney (Lunio)
https://blog.google/around-the-globe/google-europe/an-update-on-our-preparations-for-the-dma/
https://www.simoahava.com/analytics/consent-mode-v2-google-tags/
https://lunio.ai/blog/paid-search/google-consent-mode-v2/

5) Why you might need running PMax + standard shopping campaigns
Ruben Runneboom explains the advantages of running PMax paired with standard shopping campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7155860797334642689/

6) interesting PMax structure for Lead Gen
Miles McNair & Bob Meijer shared an interesting structure to maximize performance
https://www.ppcmastery.com/blog/tpe-77-advanced-pmax-for-lead-gen-the-fire-ice-structure

7) Bye-bye LinkedInAds lookalikes, welcome sponsored article
Linkedin officially announces lookalike audiences sunset on February 29, 2024 + Andrew Hutchinson (SMT) reported advertisers spotting the new sponsored article option
https://www.linkedin.com/help/lms/answer/a423698
https://www.socialmediatoday.com/news/linkedins-rolling-new-sponsored-post-option-maximize-content-benefits/704983/

8) What to do when Meta broad targeting fails
Jon Loomer shares some interesting tips to optimize MetaAds campaigns when Advantage + Broad is not performing enough
https://www.jonloomer.com/when-broad-targeting-fails/

9) Why the GAds assistance is so weak (waiting for further layoffs)
Ogie Hollywood (ex Googler) explains how Google Reps work is “organized” (disclaimer: they are forced to “sell” latest “optimizations”)
https://www.linkedin.com/feed/update/urn:li:activity:7154128737070964736/

10) New PMax highlights
Hana Kobzova reported a new improvement in PMax reporting
https://ppcnewsfeed.com/ppc-news/2024-01/performance-highlights-per-entities-for-pmax/

EXTRA CONTENT

TikTok’s new guide to effective bid strategies https://www.socialmediatoday.com/news/tiktok-publishes-new-guide-effective-ad-bidding-strategies/705122/

PMax Masterclass by Google product experts (3/14/24) https://adsonair.withgoogle.com/events/pmax-masterclass-march-2024
Registration for adwexp24 is now open (only 7 Eary Bird tickets left) https://www.adworldexperience.it/en/join-adworld-experience/

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

Gianpaolo Lorusso
info@gplorusso.it
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