Top 10 PPC News from June 3 to July 1, 2022

Top 10 PPC News from June 3 to July 1, 2022

The top 10 international Pay Per Click Industry News from June 3 to July 1, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Bye Bye ETA – welcome RSA (& how to optimize them)
On June 30 Extended Text Ads were retired. Here are 2 very good posts on how to test & optimize Responsive Search Ads.
https://searchengineland.com/google-responsive-search-ads-improve-conversion-rates-385688
https://www.searchenginejournal.com/how-to-optimize-google-responsive-search-ads-rsas/455057/

#2 3 Google Shopping title options you probably do not know
Kirk Williams (Zato Marketing) explains some options for titling you can give to Google
https://zatomarketing.com/blog/know-your-google-shopping-title-options-things-you-didnt-know

#3 TikTok Ads on the rise among SMBs
A new report evidences how this social is gaining traction among Small & Medium Enterprises
https://www.socialmediatoday.com/news/new-report-highlights-tiktoks-rising-value-as-a-promotional-option-for-smb/625690/

#4 Is Broad Match + Smart Bidding the new Black?
Michelle Morgan explains why this methodology might not suit all accounts/campaigns
https://www.wordstream.com/blog/ws/2022/06/06/broad-match-smart-bidding

#5 GA4 admin settings you don’t want to overlook
Michelle Noonan (Seer Interactive) shared a post highlighting a couple of important settings to consider in Google Analytics 4
https://www.seerinteractive.com/blog/ga4-admin-settings/

#6 Smart bidding & Portfolio strategies
Andrew Lolk shared an interesting post explaining how they use smart bidding in Savvy Revenue
https://savvyrevenue.com/blog/smart-bidding/

#7 Automatic in-market custom audiences in PMax campaigns
Cory Lindholm noticed an interesting feature of Performance Max, that could be helpful to spot warm audiences
https://www.linkedin.com/feed/update/urn:li:activity:6935228067556577280/

#7 Linkedin will launch their own account manager
Finally also LIAds will have a sort of account manager (Business Manager)
https://www.linkedin.com/pulse/making-easier-you-manage-your-accounts-pages-people-gyanda-sachdeva/

#9 How to search for competitors’ campaigns in Linkedin Ads
Nice post on how to track and monitor LIAds campaigns by your competitors
https://www.socialmediaexaminer.com/linkedin-ads-how-to-research-competitors-campaigns/

#10 When to use Optimized Targeting
Elizabeth Sarro (Cypress North) explains how (not) to use Optimized targeting 🙂
https://www.practicalecommerce.com/use-experiments-to-test-google-ads

EXTRA BONUSES
GAds experients – https://www.practicalecommerce.com/use-experiments-to-test-google-ads
Twitter’s campaign planner – https://searchengineland.com/twitter-launches-campaign-planner-385990
adwexp 2022 program – ADworld Experience 2022 program is online



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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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