Top 10 PPC News from June 9 to 23, 2023

Top 10 PPC News from June 9 to 23, 2023

The top 10 international Pay Per Click Industry News from June 9 to 23, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) New Demand Gen & Video View campaigns
Google officially presents (adding some interesting detalis) the new AI powered video campaigns

2) Here come automatically created assets for PMax campaigns
Google is testing the expansion to 15 headlines and is going to auto-generate them

3) Meta expands ads on Instagram reels
FB/IG Reels are going to be more ad friendly with some interresting new AI powered features

4) Eligible channels for GA4 imported conversions
It will be possible to select if you want your imported GA4 conversions to be credited entirely to GAds or consider also organic search

5) Will DSA be pushed to PMax?
Google is pushing for an “upgrade” of Dynamic Search Ads to PMax campaigns

6) Is a new match type just born?
Martin Roettgerding shares an interesting speculation on how the new pushed broad match might work

7) Meta campaign objectives cheatseet
Jon Loomer shares a nice recap of how to choose the right goals in your Facebook Ads campaigns

8) Microsoft realeases predictive targeting in audience ads
Ms is rolling out AI powered predictive audiences which should help advertisers to find new more likely to convert users

9) Adding custom variables to GAds account events
Alex van de Pol shares a mini-guide on how adding custom variables to GAds events via Google Tag Manager

10) TikTok expands brand protection to new markets & opens up EU ads award
The company announced the expansion of IAS partnership and the opening of European advertising award subscriptions

Store sales reporting now available in PMax
Discovery vs Display Ads
LIAds will expand to CTV

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May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

Gianpaolo Lorusso
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