Top 10 PPC News from October 4 to 11, 2024

12 Oct Top 10 PPC News from October 4 to 11, 2024

The top ten most interesting global news on Pay Per Click from October 4 to 11, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) The US Department of Justice proposes a Google split
In case of failure to resolve the de facto monopoly in search, the US government is considering spinning off Chrome and Android from Google (Lauren Feiner)
https://www.theverge.com/2024/10/9/24265983/doj-google-search-remedies-monopoly

2) New study on PMax (what works best?)
Optmyzr has published an analysis done on about 25,000 campaigns finding very interesting data (Navah Hopkins)
https://www.optmyzr.com/blog/performance-max-study

3) Why you are better to think twice before removing the 1-day-view attribution in MetaAds
Bram Van der Hallen explains why this data can be important for campaigns, beyond the indirect value of the conversion
https://www.linkedin.com/feed/update/urn:li:activity:7250121866902704128/

4) Expand or Exclude? this is the question (in MetaAds)
Jon Loomer explains how exclusions and auto-expansion work (and why he thinks they shouldn’t be considered alternatives)
https://www.jonloomer.com/existing-customers-exclusion-for-meta-ads/

5) It’s easy to say “Google Representative” (Google Rep)
Jyll Saskin Gales explains in detail how the Google Ads sales department (or teams) is organized
https://learn.jyll.ca/blog/do-you-really-know-your-google-rep

6) Meta announces more brand safety/suitability controls
Comments can now be disabled + other options to improve advertisers’ control over what appear near ads
https://www.facebook.com/business/news/Advertising-Week-2024-New-Brand-Suitability-Controls

7) Meta & Google release new auto-generated video features
They will be available in Facebook/IG video ads, in Product Studio in GMN (US only for now) and in DGen campaigns (B.Schwartz & T.Eccel)
https://www.linkedin.com/feed/update/urn:li:activity:7249789395803770881/
https://searchengineland.com/google-product-studio-launches-ai-generated-video-creation-tool-447354
https://www.linkedin.com/feed/update/urn:li:activity:7250422460439822336/

8) TikTok and Pinterest release new ways to create automated ads
Smart+ (the equivalent of Google’s PMax and Meta’s Advantage+), GMV Max (shopping), PETs (privacy), Conversion Lift Studies & Out of Phone (retail display) by Anu Adegbola
https://searchengineland.com/tiktok-new-advertising-tools-447404
https://newsroom.pinterest.com/news/introducing-new-ai-and-automation-campaign-features-to-support-advertisers/
9) How Google prioritizes keyword matching
Jyll Saskin Gales explains in detail how Google prioritizes keywords and search topics in campaigns
https://www.wordstream.com/blog/keyword-prioritization

10) Is it worth adding UTM parameters to campaigns in addition to automatic tagging?
Marco Cilia explains why adding UTM parameters is not necessary, unless you have very specific needs in GA4 reporting
https://www.goanalytics.info/hai-messo-utmgclid-niente-report-google-ads/

EXTRA CONTENTS

Mini-guide to Linkedin message ads – Christine Askew

New free script for peak season sales reporting – Mike Rhodes

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May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.