Top 10 PPC News-Parade from April 25 to May 9, 2025

10 May Top 10 PPC News-Parade from April 25 to May 9, 2025

The top ten most interesting global news on Pay Per Click from April 25 to May 9, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) Google launches new AI Max for Search (aka Search Max) campaigns
After rumors, the official announcement of the beta release (within May) arrives with a general description of how they work
https://www.linkedin.com/feed/update/urn:li:activity:7325569051580153859/ (recap by Ginny Marvin)
https://cypressnorth.com/paid-search-marketing/ai-max-for-google-ads-my-take-as-a-digital-marketer/ (comment by Greg Finn)

2) New Adv+ Catalog Ads for lead generation
Bram Van der Hallen explains the new feature that should have already been released globally
https://www.linkedin.com/feed/update/urn:li:activity:7325930677915332608/

3) New detailed reports in PMax for channels, assets and terms are coming research
Ginny Marvin announced on LI that the new reports will be available in open beta in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7326269513593708545/

4) Why Big Query and PPC campaigns should be always walking together
Lars Maat explains the use cases and the great advantages of this tool (which should be part of the toolbox of the perfect advertiser)
https://searchengineland.com/bigquery-for-ppc-unlock-deeper-insights-and-better-results-455046

5) Be careful how you use conversion data on products in GAds
Andrew Lolk clarifies a misunderstanding that many advertisers fall into (spoiler: products with conversions 50% of times are not the ones sold in those conversions)
https://www.linkedin.com/feed/update/urn:li:activity:7326547659744296961/

6) Meta, Linkedin and Snapchat Announcements at IAB NewFronts 2025
Discover the news announced at the closed-door event held May 5-9 in NY
https://www.facebook.com/business/news/meta-at-iab-newfronts-2025
https://www.socialmediatoday.com/news/snapchat-ai-ad-updates-sponsored-snaps-newfronts-2025/747480/
https://www.socialmediatoday.com/news/linkedin-video-ad-options-newfronts-2025/747338/

7) Microsoft Advertising Grows by +20% for the 4th Consecutive Quarter (+ May updates)
Record breaking (constant) growth for MSAds & updates for May (Ads Studio in the Editor and new logos, CTAs and diagnostic tools in audience ads)
https://www.seroundtable.com/microsoft-advertising-bing-earnings-39339.html
https://about.ads.microsoft.com/en/blog/post/may-2025/ads-studio-in-editor-and-other-product-updates-for-may

8) Mini guide to MetaAds placements on Threads
Jon Loomer analyzes the options available in the new placements in Threads just made available by Meta
https://www.jonloomer.com/qvt/hands-on-with-threads-feed-placement/

9) Very interesting growth for Pinterest
The latest quarterly report shows extremely interesting constant growth trends for ads (inside & outside the USA)
https://www.socialmediatoday.com/news/pinterest-adds-users-revenue-q1-2025/747617/

10) New Pause Ads in Youtube
Thomas Eccel explains in detail the new placements appearing when pausing videos
https://www.linkedin.com/feed/update/urn:li:activity:7322874487459266560/

EXTRA CONTENTS

Examples of reports created with the natural language builder in GAds – Andrew Lolk

New Google Tag Gateway for third parties CDN – Barry Schwartz

$100M Class Action for geo-targeting from 2004 to 2011 (requires action) – Bill Hartzer

Registration to ADworld Experience 2025 is open (& price will soon rise again) – ADworld Experience

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May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.