PPC World News #37

PPC World News #37

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 3 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Miroslav Varga, one of the most renown PPC specialists in Croatia.

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Here are the links to the commented news:

Shopping ads continue to overshadow text ads 
https://searchengineland.com/for-retail-advertisers-shopping-ads-continue-to-overshadow-text-ads-312026

Responsive Search Ads vs Expanded Text Ads. Who is winning in the real World?
https://adalysis.com/blog/how-do-responsive-search-ads-rsas-compare-to-expanded-text-ads-etas/

3 interesting PPC real case stories 
https://grouptwentyseven.com/blog/google-ads-not-working-for-your-small-brand-try-something-different/

A script by Frederick Vallaeys to identify the best n-grams of our ads 
https://searchengineland.com/heres-a-new-script-to-find-the-best-text-for-new-ads-using-an-n-gram-analysis-312279

Facebook reaches 2 million of active advertisers (half of Google’s ones, according some estimates) 
https://www.businessinsider.com/macquarie-research-facebook-google-and-twitter-number-of-advertisers-2015-2?IR=T 

How to write a compelling Call To Action 
https://adalysis.com/blog/how-to-craft-a-compelling-call-to-action-cta/

Are customer match still among us?
http://www.clixmarketing.com/blog/2019/02/19/is-google-ads-customer-match-feature-basically-dead/

BingAds starts integrating LinkedinAds interest audiences (a very good news)
https://searchengineland.com/bings-holistic-view-of-search-on-display-at-smx-west-312240

 

May the ROI be with you! 😉

 

Gianpaolo Lorusso
info@gplorusso.it
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