PPC World News #37

PPC World News #37

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 3 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Miroslav Varga, one of the most renown PPC specialists in Croatia.

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Here are the links to the commented news:

Shopping ads continue to overshadow text ads 

Responsive Search Ads vs Expanded Text Ads. Who is winning in the real World?

3 interesting PPC real case stories 

A script by Frederick Vallaeys to identify the best n-grams of our ads 

Facebook reaches 2 million of active advertisers (half of Google’s ones, according some estimates) 

How to write a compelling Call To Action 

Are customer match still among us?

BingAds starts integrating LinkedinAds interest audiences (a very good news)


May the ROI be with you! 😉


Gianpaolo Lorusso
[email protected]
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