The State of PPC in Europe (SURVEY)

PPC World News Live #24

PPC World News Live #24

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 1 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

How to set AdWords campaigns in e-commerce starting from zero (or so 🙂

New Goal Optimized Shopping campaigns

New demographic targeting options are being tested now in AdWords

New functions for local shopping Ads

Linkedin new carousel Ads

Google Marketing Live on 7/10 (first hand anticipations for AdWords, Doubleclick & Analytics)

New Ad Settings in Google Accounts

Why giving a try to ROAS optimized Shopping campaigns may be a good think to do

New Bing Ads functions in Merchant Center & targeting + reporting

AdWords copywriting “magic recipe”

New functions for YouTube video ads

Mini-guide to in-market audiences for Search campaigns

What are the big players in your industry doing on display?

New PPC benchmark tool from SEMRush

If there is something unclear or I have said a few bits, please comment below 😉

Ciaoo e…
May the ROI be with you!

Gianpaolo Lorusso
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