22 Jun PPC World News Live #24
The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 1 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.
Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp
Links to commented news:
How to set AdWords campaigns in e-commerce starting from zero (or so 🙂
https://savvyrevenue.com/blog/adwords-from-scratch/
New Goal Optimized Shopping campaigns
http://www.clixmarketing.com/blog/2018/06/04/new-goal-optimized-shopping-campaigns-in-adwords/
New demographic targeting options are being tested now in AdWords
http://www.cpcstrategy.com/blog/2018/06/detailed-demographics/
New functions for local shopping Ads
https://adwords.googleblog.com/2018/06/new-innovations-remove-friction-from.html
Linkedin new carousel Ads
https://www.wordstream.com/blog/ws/2018/06/15/linkedin-carousel-ads
Google Marketing Live on 7/10 (first hand anticipations for AdWords, Doubleclick & Analytics)
https://services.google.com/fb/forms/gml2018-livestream/
New Ad Settings in Google Accounts
https://searchengineland.com/google-updates-ad-settings-to-allow-users-to-turn-off-targeting-signals-300257
Why giving a try to ROAS optimized Shopping campaigns may be a good think to do
https://www.ppchero.com/testing-target-roas-bidding-for-shopping-campaigns/
New Bing Ads functions in Merchant Center & targeting + reporting
https://advertise.bingads.microsoft.com/en-us/blog/post/june-2018/enhancements-to-targeting-settings-and-dimensions-tab
AdWords copywriting “magic recipe”
http://www.stateofdigital.com/adwords-copywriting-magic-recipe/
New functions for YouTube video ads
https://adwords.googleblog.com/2018/06/youtube-creative-suite.html
Mini-guide to in-market audiences for Search campaigns
http://www.clixmarketing.com/blog/2018/06/21/get-started-with-googles-in-market-audiences-for-search/
What are the big players in your industry doing on display?
https://moat.com/
New PPC benchmark tool from SEMRush
https://ppc.labs-semrush.com/
If there is something unclear or I have said a few bits, please comment below 😉
Ciaoo e…
May the ROI be with you!
No Comments