PPC World News Live #24

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 1 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

How to set AdWords campaigns in e-commerce starting from zero (or so :)
https://savvyrevenue.com/blog/adwords-from-scratch/

New Goal Optimized Shopping campaigns
http://www.clixmarketing.com/blog/2018/06/04/new-goal-optimized-shopping-campaigns-in-adwords/

New demographic targeting options are being tested now in AdWords
http://www.cpcstrategy.com/blog/2018/06/detailed-demographics/

New functions for local shopping Ads
https://adwords.googleblog.com/2018/06/new-innovations-remove-friction-from.html

Linkedin new carousel Ads 
https://www.wordstream.com/blog/ws/2018/06/15/linkedin-carousel-ads

Google Marketing Live on 7/10 (first hand anticipations for AdWords, Doubleclick & Analytics)
https://services.google.com/fb/forms/gml2018-livestream/

New Ad Settings in Google Accounts
https://searchengineland.com/google-updates-ad-settings-to-allow-users-to-turn-off-targeting-signals-300257

Why giving a try to ROAS optimized Shopping campaigns may be a good think to do
https://www.ppchero.com/testing-target-roas-bidding-for-shopping-campaigns/

New Bing Ads functions in Merchant Center & targeting + reporting
https://advertise.bingads.microsoft.com/en-us/blog/post/june-2018/enhancements-to-targeting-settings-and-dimensions-tab

AdWords copywriting “magic recipe”
http://www.stateofdigital.com/adwords-copywriting-magic-recipe/

New functions for YouTube video ads
https://adwords.googleblog.com/2018/06/youtube-creative-suite.html

Mini-guide to in-market audiences for Search campaigns
http://www.clixmarketing.com/blog/2018/06/21/get-started-with-googles-in-market-audiences-for-search/

What are the big players in your industry doing on display? 
https://moat.com/

New PPC benchmark tool from SEMRush 
https://ppc.labs-semrush.com/

If there is something unclear or I have said a few bits, please comment below ;-)

Ciaoo e…
May the ROI be with you!

 

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