The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 1 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.
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Links to commented news:
How to set AdWords campaigns in e-commerce starting from zero (or so :)
New Goal Optimized Shopping campaigns
New demographic targeting options are being tested now in AdWords
New functions for local shopping Ads
Linkedin new carousel Ads
Google Marketing Live on 7/10 (first hand anticipations for AdWords, Doubleclick & Analytics)
New Ad Settings in Google Accounts
Why giving a try to ROAS optimized Shopping campaigns may be a good think to do
New Bing Ads functions in Merchant Center & targeting + reporting
AdWords copywriting “magic recipe”
New functions for YouTube video ads
Mini-guide to in-market audiences for Search campaigns
What are the big players in your industry doing on display?
New PPC benchmark tool from SEMRush
If there is something unclear or I have said a few bits, please comment below ;-)
May the ROI be with you!