PPC World News Live #80

PPC World News Live #80

The top international news on Pay Per Click from July 24 to September 11, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Sign the petition to ask Google Ads to opt-out non “significant” queries
https://www.change.org/p/google-give-advertisers-the-ability-to-opt-out-of-keywords-deemed-not-significant-in-google-ads

Google reduces visibility in Search Term Report
https://www.wordstream.com/blog/ws/2020/09/03/google-search-terms-report-changes

Google will expand conversion categories (requires action within 9/15/20 if you want yours not to be automatically classified)
https://support.google.com/google-ads/answer/10062782

Microsoft launches Dynamic Remarketing, LI Profile Targeting (in US, CA, UK, AU, FR & DE) & In-Market audiences for search campaigns (in FR & DE)
https://about.ads.microsoft.com/en-us/blog/post/september-2020/dynamic-remarketing-linkedin-profile-targeting-in-market-are-here

New targeting options for Custom Audiences in GDN
https://www.adworldexperience.it/en/new-custom-audience-targeting-options-in-gdn/

Google quietly blocked all search ads on their brands related queries
https://www.adworldexperience.it/en/google-blocked-all-ads-on-their-own-brand-searches-in-google-ads/

Top Facebook Ads updates in August 2020
https://adespresso.com/blog/top-updates-facebook-monthly-need-know-now/

Google is testing the phase out of Expanded Text Ads in favor of Responsive Search Ads
https://searchengineland.com/is-google-prepping-to-phase-out-etas-339964

Linkedin introduces Engagement Retargeting, Conversation Ads & reporting enhancements
https://www.ppchero.com/new-linkedin-ads-features-every-b2b-advertiser-should-know/

Bing Shopping opens up to free product listings in UK, CA, AU, FR and DE
https://searchengineland.com/bing-shopping-opens-up-to-free-product-listings-339456

Google Ads (finally) introduces a new billing-only role without access to campaigns
https://support.google.com/google-ads/answer/10029043

Microsoft Audience Ads rolling out to AU, NZ, FR & DE
https://about.ads.microsoft.com/en-us/blog/post/august-2020/microsoft-audience-ads-now-expanding-to-new-markets?feed=blogposts

The 8 biggest myths about advertising in China debunked
https://adchina.io/2020/08/10/myths-china-advertising/

Now you can use Location Insertion in Google Ads Responsive Search Ads too (limitations apply)
http://www.clixmarketing.com/blog/2020/08/05/use-location-insertion-for-more-relevant-responsive-search-ads/

Google Ads launches call recording feature for US based numbers
http://www.clixmarketing.com/blog/2020/08/03/google-ads-launches-call-recording-feature/

Microsoft Shopping campaigns now available in AT, BE, IT, NL, ES, SE & CH
https://about.ads.microsoft.com/en-us/blog/post/july-2020/microsoft-shopping-campaigns-now-available-in-7-more-european-countries

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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