While working on new variants of Responsive Display Ads I realized that now, in addition to the maximum 5 titles, 5 descriptions and 15 images, you can also add up to 5 videos (which are then also visible in the ad previews). See the following screenshot: Having...
Starting from 13/01/17 at 00.00 CEST we will open registrations for the next ADworld Experience. Yesterday, as promised, we published the program and the list of speakers (to be completed in the coming days). This year we have special task force of female PPC specialists, including...
We published some days ago all latest videos of adwexp16 in our online shop. There you will find approximately 18 hours of high quality videos + PDF slides with complete recordings of 2 advanced seminars and 10 PPC optimization cases presented by the international speakers during ADworld Experience...
In over ten years of experience managing AdWords campaigns I have always been asking myself if there was a universal quick and objective method to evaluate an account, independently from its goals, budget and structure. I realized that the answer was positive only a couple of years...
Some day ago we published in our online shop a super bundle for all AdWords video tutorials recorded during 2015. Among the videos included in the offer you will find all the latest ADworld Experience international case histories (30 mins. each), both the advanced seminars (6h each)...
It seems that the new summary reports for Google Display Network, already spotted by someone in July, are being released. I presently can see them in several different accounts now. These reports are quite interesting because show very clear graphs for all targeting criteria bringing more...
During last SEMRush PPCWeek series of free webinars we recorded the full video of Gianpaolo Lorusso's 3/19 presentation about measuring your AdWords account optimization level only looking at 3 main KPIs. This very simple, but still solid, procedure has been developed in more than 10 years...
Here is the interview Rocco Baldassarre released to us about the case history he will expose at ADworld Experience on April 17, 2015 in Bologna (or via live streaming). Rocco is the founder and CEO of Zebra Advertisement (the 2014 winning agency at the Google Partners All-Stars),...
Google is updating just now setting options of new display campaigns in AdWords accounts. If you create a new display campaign in the updated accounts you may see a screen like this: Basically these are the same options that were there before, but made a little more...
Statistics say that the Internet is one of the few advertising channels in which Italian firms investments still increase rather than decrease (source: Nielsen). However, investments in online advertising are currently about 13% of those in television. TV still remains the main medium to invest in for...